As readers, you are and rightfully should be my number one priority when it comes to everything I put out here. No one else. In the words of Jareth the Gobling King in Labyrinth, "I have turned the world upside down, and I have done it all for you".
That's the dream, but sadly it doesn't work like that in reality.
I work in marketing during the day, and I sometimes still have my marketing head on when I blog here. I think about page views and stats and search engine optimization when what I should be focusing on is "what do the readers want?". I sometimes feel that I fail to manage the expectations that I put in place and that I effectively break promises to you guys:
- I frequently promise to post three times a week, and then disappear for days on end
- This is a fantasy book review blog, yet I review a very small number of books (my reading speed has slowed considerably, but am I just making excuses?)
- I don't engage with a wider selection of bloggers, and I frequently go off the radar, letting a backlog of unread posts build up
I want to make this blog the best that it can be, but it's not about what I think is best, it's about what you think is best. That should be the single focus that drives me on each time I post, and there's a worry that I'll lose the way. I could blame a lack of time because of commitments elsewhere, but that's just me making excuses. I need to make sure I never lose focus on what's the most important thing about this blog.
How do you manage the expectations of your readers? Do you worry that you'll lose sight of what you initially set out to do?
This post is part of the Insecure Writer's Support Group, a monthly blog hop set up by the Ninja Captain Alex J. Cavanaugh. It's a place where writers and bloggers can share their anxieties and insecurities with one another, offer advice and support one another. You can find full details and a list of participants on the Insecure Writer's Support Group page, and you can also follow it on Twitter at #IWSG.